Centre launches sale of ‘Bharat’ Atta at an MRP of ₹ 27.50/Kg. The Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, Shri Piyush Goyal flagged off 100 mobile vans for sale of wheat flour (Atta) under ‘Bharat’ brand, today from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding ₹ 27.50/Kg. This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.
‘Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from today and will be expanded to other co-op/retail outlets.
2.5 LMT of wheat @ Rs.21.50/kg has been allocated for Semi-Government and cooperative organizations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme [OMSS (D)] for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand at an MRP not exceeding ₹ 27.50/Kg.
Speaking on the occasion, Shri Goyal said that Centre’s intervention has stabilised price of essential commodities. He said that various measures were taken in the past with regard to Tomato and Onion to cool off prices. In addition, the Centre is also providing Bharat Dal at Rs. 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.
He added that all these efforts have also benefitted farmers a great deal. Shri Goyal said that the produce of farmers is being purchased by the Centre and thereafter, is being provided to the consumers at a subsidised rate. He stressed that Centre’s intervention has led to stabilise prices of various commodities. He said that Prime Minister, Shri Narendra Modi has the vision to help the consumers as well as the farmers.
The Government of India has taken a series of steps to stabilize the prices of essential food grains while also ensuring fair price to the farmers.
Bharat Dal (Chana dal) is already being sold by these 3 agencies @ Rs.60 per kg for 1kg pack and Rs.55 per kg for 30 kg pack from their physical and/or retail outlets, along with onions @ Rs.25 per kg. Now, with the launch of sale of ‘Bharat’ Atta, consumers can get Atta, dal as well as onions from these outlets at fair and affordable prices. GoI stands committed to ensure the welfare of its farmers, PDS beneficiaries as well as ordinary consumers by ensuring minimum support prices for farmers, free rations (wheat, rice and coarse grains/millets) under PMGKAY for Antyodaya and Priority households and fair and affordable rates of wheat, atta, dal and onions/tomatoes as well as sugar and oil, for ordinary consumers.
Citizens across country have expressed happiness over the initiative.
सस्ती दरों पर श्री @narendramodi सरकार द्वारा भारत आटा उपलब्ध कराने के लिए धन्यवाद। #BharatAtta pic.twitter.com/4pMeAKDva2
— Shiva Jangid ( शिवा जांगिड़ ) (@ishivajangid) November 6, 2023
त्योहारों से पूर्व देशवासियों के लिए PM @narendramodi जी का उपहार।
उपभोक्ताओं को अपने नजदीकी खुदरा दुकान, NAFED, NCF एवं केंद्रीय भंडार पर अब सस्ती कीमतों पर मिलेगा आटा, दाल और प्याज। #BharatAtta pic.twitter.com/1QPr3i18CR
— रिधिमा त्रिपाठी 🇮🇳 (@RidhimaTripath4) November 6, 2023
